Company Profile: PT. Aman Indah Makmur (AIM)
AIM is a Semarang-based manufacturer of disposable hygiene products, established in 2008. The company has shown consistent growth through a unique business model and an evolving product portfolio.
7.46%
Increase in Net Sales Revenue (2023)
6
Total Production Machine Lines
2.43%
Total Asset Growth (2023)
Strategic Dual Business Model
AIM operates with two mutually reinforcing pillars: developing its internal brands and serving as a manufacturer for other companies (OEM), including its market competitors.
1. In-House Brands
AIM develops and markets its own portfolio of brands to target various market segments, from economy products to quality products at affordable prices.
2. Original Equipment Manufacturer (OEM)
The company produces diapers for other brands, providing economies of scale and valuable market insights. Its main clients include major industry players.
Interactive Product Portfolio
Explore AIM's diverse product portfolio. Click on each brand to view details, strengths, weaknesses, and its strategic role.
Strategic Evolution of Baby Diaper Products
Mamamia
Legacy Value
Fluffy
Value-Plus
Mommy Happy
Growth Engine
Dual Brand Strategy for the Adult Market
Competitive Market Landscape
An analysis of AIM's position amidst fierce competition in the Indonesian baby and adult diaper markets.
Dominance of Major Brands in the Baby Diaper Market
AIM's brands are positioned as challengers, targeting the price-conscious segment below the market leaders.
Disruption in the Adult Diaper Market
AIM's 'Lively' disrupts the market by offering premium features at an affordable price, simplifying consumer choice.
| Feature | Lively (AIM) | Confidence | Lifree | Certainty | Sensi |
|---|
Strategic Analysis & Recommendations
A synthesis of AIM's market position and actionable steps for future growth.
